Warm Beer Sucks
So does a warming planet.
Experts have confirmed it - climate change is our generation's most dire threat. So why don't we act like it? If a dying planet doesn't scare you, we know something that's sure to. Warm beer. This campaign is meant to educate and inspire urgency by emphasizing something we can all agree on: warm beer sucks.
Listen to the experts. Warm beer sucks. That's why Bud is committed to using 100% renewable energy by 2025. Learn how our changing climate impacts your ice cold beer, and what you can do to help at warmbeersucks.com
Billboards placed in high traffic areas with dense populations of millennial beer drinkers.
While we spoof our stark reality, it's also important to celebrate the small wins.
Who doesn't like a fun, social justice-oriented sticker?