With hundreds of new snack startups popping up everyday, Lays needed a culturally relevant campaign that would generate buzz and strengthen their brand distinction.
AD: Henry White / CW: Nicole Rudden / Daniel Storrow / Mae Adornetto
One Show Young Ones - Finalist
// Chips For Change
We created five custom chip bags that feature our favorite nonprofit organizations.
A portion of the proceeds from every bag will directly support our partners and their missions.