LAYS

Chip In

With hundreds of new snack startups popping up everyday, Lays needed a culturally relevant campaign that would generate buzz and strengthen their brand distinction.

AD: Henry White / CW: Nicole Rudden / Daniel Storrow / Mae Adornetto

One Show Young Ones - Merit

Product Innovation

// Chips For Change

We created five custom chip bags that feature our favorite nonprofit organizations. 

A portion of the proceeds from every bag will directly support our partners and their missions. 


AR App

Microsite

Using Format